2009 Ford F-150 Sweeps Up Awards

Despite the recent troubles in the truck market, it's not all bad news - especially for Ford and its all-new 2009 Ford F-150. The redesigned truck has been scooping up awards by the bed full since its recent introduction. The new F-150 has improved its fuel economy by an average of 8% across its entire lineup, while the fuel-conscious SFE package helps the full-size pickup deliver fuel economy of 15 city/21 highway. Ford's high-volume 5.4L V-8 gets 12% better fuel economy than the previous generation engine.

And of course, Ford has not forgotten the main reason most trucks are bought. The F-150 delivers a towing capability of 11,300 lbs and hauling capacity of 3030 lbs. These capabilities are targeted at the growing segment of "core truckers," which has grown from 30% to 40% of the light-duty full-size pickup market.

The 2009 Ford F-150 has won awards and recognition including:

- Motor Trend 2009 Truck of the Year Award
- Motor Trend's Truck Trend Top 5 Trucks from Specialty Equipment Market Association (SEMA) for 2009 Ford F-150 Heavy Duty DeWalt Contractor Concept
- Finalist 2009 North American Truck of the Year (with 2009 Ford Flex for Car of the Year)
- Detroit News Truck of the Year
- 2009 Best Redesigned Vehicle from Kelley Blue Book's kbb.com
- Top honors as "Truck of Texas" as well as "Best Luxury Pickup" for the 2009 F-150 King Ranch from Texas Auto Writers Association
- "Best Overall Half-Ton Pickup" from PickupTrucks.com
- "Automotive Excellence" award in the Workhorse Category from Popular Mechanics
- "Top Safety Pick" from the Insurance Institute for Highway Safety for its standard safety technology: Safety Canopy side curtain air bags and AdvanceTrac with Roll Stability Control
- "Residual Value" award from Automotive Leasing Guide (ALG) for retaining the highest percentage of its original price among 2009 full-size light duty pickups at the end of a conventional three-year lease, based on ALG projections
- "Accessory-Friendly Truck" Design Award from SEMA

Source: Ford Motor Company