2009 Jeep Wrangler Tops in Best Resale Value for SUVs

Perhaps attributed to its illustrious history, brand prestige, and the will to go where other SUVs won't go, the 2009 Jeep Wrangler has wrangled KBB's 2009 Best Resale Value for the SUV segment. The iconic Wrangler was introduced 68 years ago, creating the SUV category, according to Deborah Meyer, vice president and chief marketing officer for Chrysler.

A perennial best-seller for Jeep and the Chrysler parent company, the popularity of the Wrangler cannot be denied as it remains the only 4x4 convertible with multiple open-air options. The freedom-chasing Wrangler is the successor to the Jeeps that made their marks assisting Allied troops to victory in World War II, and today the Wrangler still takes its drivers to all destinations around the world. The Wrangler Unlimited is the only four-door convertible with multiple open-air options on the market.

The importance of resale value is highlighted by the annual depreciation expense that all vehicles experience, especially for brand-new vehicles. The Best Resale Value award goes to the top vehicle expected to retain the highest proportion of its retail value after five years of ownership, per the vehicle's class segment.

Source: Chrysler LLC