Honda Becomes the Official Vehicle of the NHL
October 10, 2008
By Benson Kong
Honda was named the official vehicle of the National Hockey League (NHL) as part of a three-year sponsorship agreement between the two organizations. The agreement includes Honda sponsorship of NHL television and Internet coverage along with participation at NHL events in the United States and Canada. These events include NHL Face-Off Rocks 2008, NHL Winter Classic, and the NHL All-Star Weekend.
The three-year agreement also contains provisions for advertising on NHL.com and during game broadcasts, camera-visible signage during games and events, on-site displays of Honda vehicles at select events, and more. Honda began its interaction with the NHL when it became the presenting sponsor of the Honda Center in Anaheim, home of the Anaheim Ducks, in 2006.
Source: PR Newswire