Motor Trend Names Chevrolet Silverado Truck of the Year

LOS ANGELES, CA (December 19, 2006) -- Motor Trend (www.motortrend.com), the world's automotive authority and part of PRIMEDIA's (NYSE: PRM) Consumer Automotive Group, has announced that the redesigned Chevrolet Silverado is its 2007 Truck of the Year(TM). The complete report on Motor Trend's 2007 Truck of the Year will be published in the February issue, available on newsstands January 2, 2007.

"The Silverado impressed us most of all because it is a great reworking of an iconic American vehicle," said Angus MacKenzie, editor in chief of Motor Trend. "The Chevy pick up truck has been a part of the American automotive landscape for decades. This Silverado takes it into the twenty-first century."

MacKenzie said the 2007 Silverado is leaps ahead of the vehicle it is replacing, citing a number of measurable improvements in refinement and fuel-economy, such as a 5.3 liter V-8 engine that can shift into V-4 mode for greater mileage per gallon, and an optional interior that offers near-luxury car levels of comfort and equipment. The Motor Trend team also noted a tremendous improvement in perceived quality throughout the new Silverado. The use of upscale materials and thoughtful design details mean the new Silverado now beats some SUVs in terms of fit and finish.

General Motors engineers haven't forgotten the Silverado often works for a living. The new model offers a choice of cab and bed sizes, plus suspensions and drive trains, to suit a variety of applications. Developed in conjunction with GM's new GMT900 SUVs, the new Silverado remains truck-tough under its classy sheet metal.

MacKenzie added, "The Silverado offers traditional values people want in a pick-up - it's rugged, durable and versatile, but it's also stylish and comfortable. GM has done a good job in understanding that these trucks are not just for work but also for recreation, and it's done a great job in maintaining the Silverado's reputation for value - prices have only increased about $300 on most models."

The 2007 Field of Contenders
The Chevrolet Silverado was one of only five trucks eligible for the Truck of the Year title, and of those five contenders, four (including the Silverado) were GMT900-based vehicles from General Motors.

To be eligible for Truck of the Year, a vehicle must be totally new or redesigned, and released in the 12 months prior to January 1, 2007 (trucks with modifications such as new engines or that are variants of existing models are not eligible). This year's field of contenders for Truck of the Year included the Chevrolet Avalanche, the Chevrolet Silverado, the Cadillac Escalade EXT, the Ford Explorer Sport Trac and the GMC Sierra.