In the next chapter of the "Bourne" series, Matt Damon returns as the trained assassin Jason Bourne for the latest showdown in "The Bourne Ultimatum." Volkswagen is taking off with a strong Hollywood presence in this suspense-filled action thriller from director Paul Greengrass - two Volkswagen models appear alongside Matt Damon and Julia Stiles.
This late summer release has allowed Volkswagen to continue its strong Hollywood presence and incorporate the new Touareg - which is featured in some amazing stunt and chase sequences as well as a Golf GT, in which Nicky Parsons, played once again by Julia Stiles and Jason Bourne (Matt Damon) flee from Madrid to Tangier.
"The involvement of these two Volkswagens in this elaborate and action packed production provides us ample opportunities to create innovative global marketing concepts," says Jochen Sengpiehl, head of global marketing at Volkswagen.
The Bourne stunt team was extremely impressed with the features and performance of the Touareg, most notably in a climatic chase scene set in New York. "This car is indestructible. We filmed crash scenes for three weeks, and the car kept going. This is one of the most incredible cars that I have ever driven," marveled Graham Kelly, Action Vehicle Supervisor of the film.
In the film, the Touareg is driven by Paz, Bourne's most tenacious pursuer (played by Edgar Ramirez). Showing off the versatility and power of the vehicle, Paz's Touareg chases a stolen NYC Police car through the streets of Manhattan, facing obstacle after obstacle on the most unpredictable streets in the world.
Volkswagen uses "The Bourne Ultimatum" as a marketing platform worldwide. On different markets advertising campaigns will revolve around the Golf GT Sport and the Touareg. On the US market the movie is even the lead communication tool for the launch of the new Touareg.