Star Of 'Dirty Jobs' Joins 'Built Ford Tough' Dream Team

Humor and the spirit of competition are at the heart of the "Ford Challenge" - a new integrated broadcast, digital and print marketing campaign for the 2007 Ford Fusion, Expedition EL and F-150 that begins airing this week.

"Ford products offer some of the best quality, the most advanced technology and sophisticated designs available today, and that's the focus of the Ford Challenge," said Cisco Codina, group vice president, North American Marketing, Sales and Service.

An overarching ad titled "Anthem" highlights Ford's strengths over the company's 103-year history and encourages consumers to take the Ford Challenge. Classic footage of the Model T introduces the commercial as a voiceover tells consumers, "They didn't buy the Model T just because it was priced right." Viewers then see images of today's strong product lineup as the voiceover says, "We had to prove ourselves then. And we're still proving ourselves today."

Consumer information on each of the products featured in these ads will be available on the Web site: www.fordchallenge.com. The site also will feature current sales and marketing offers, product reviews and competitive information from MSN Autos, Yahoo!Autos and Edmunds.com.

Ford Expedition EL
The all-new 2007 Ford Expedition and extended-length Expedition EL are Ford's newest full-size SUVs. Introduced in the fall of 2006, the Expeditions deliver exceptional capability, functionality and toughness, and the Expedition EL already is winning head-to-head media comparisons in publications ranging from the Wall Street Journal to Motor Trend.

The Expedition EL will be featured in two new spots titled "Exercise" and "Work Out," which use humor to highlight the advantages of Expedition's easy to use, flexible seats - especially its one-touch power-folding third row. In one ad, a fitness instructor uses the heavy, bulky third row seats of the Chevrolet Suburban - which have to be removed from the vehicle to carry many larger loads - for grueling physical training.