Last week, Chrysler Group celebrated this week the production launch of the new 2005 Chrysler PT Cruiser Convertible at the company's Toluca (Mexico) Assembly Plant, the same facility that produces the award-winning, segment-busting Chrysler PT Cruiser.
Approximately 2000 employees joined Dieter Zetsche, President and CEO for Chrysler Group; Wolfgang Bernhard, Chief Operating Officer; Joe Eberhardt, Executive Vice President, Global Sales and Marketing; Roberto Gutierrez, Vice President, Mexico Manufacturing Operations; as well as Hugo Diaz Covarrubias, President of the Mexican Union to mark the occasion.
Chrysler Group invested approximately $45 million in tooling and equipment at Toluca Assembly for the new Convertible production. The company also implemented a cross-functional launch team that was able to maintain production of the Chrysler PT Cruiser sedan while managing the equipment changeover for the launch. The result was a rolling launch with no loss of production.
Look for the PT Cruiser Convertible to be at local dealers this spring.