Subaru Donates $4.6 Million to Charities Courtesy of "Share the Love" Campaign
Subaru's "Share the Love" marketing campaign proved to be a hit, as it allowed Subaru to donate $4.6 million to 5 charities within a short time span of 40 days. The "Share the Love" campaign ran from November 24 through January 2, and allowed Subaru's new vehicle customers to designate 1 of 5 charities to receive a $250 donation per new vehicle sold or leased.
The campaign was developed and ran based on research that revealed Subaru buyers were more actively involved in charitable causes, which led to the selection of the 5 following charities to participate in "Share the Love."
- Boys & Girls Clubs of America
- Habitat for Humanity International
- Meals On Wheels Association of America
- National Wildlife Federation
- The American Society for the Prevention of Cruelty to Animals
During the 40 days the campaign was run, Subaru was able to lease or sell over 18,000 new vehicles, helping Subaru to be the only volume brand to post a sales increase in 2008 despite working through the most dismal auto sales climate in years. The $4.6 million was presented to the 5 charities at the 2009 Chicago Auto Show.
Source: Subaru of America